E-Books and Resources

We are constantly working on ways to help our clients. These downloadable content offers are an extension of those efforts. Feel free to download any of these helpful guides, checklists, or eBooks to improve your marketing efforts. 

Brand Positioning Worksheet

Knowing what to say in your marketing, or how to say it is a constant challenge. Defining your brand positioning prior to marketing will help you understand what is important to your company, what differentiates you, who your audience is, and what voice you should take in your messaging. This worksheet will also help you define what personality your brand should take and help you connect with your target audience. You will craft your own brand positioning statement by simply filling in the blanks like Mad Libs. OK, maybe it will take a little more thought than that, but we provide you the formula to create something unique to your business. We even give you a few examples of popular companies and how they apply their brand positioning statement in their marketing.

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Credit Union Brand Evaluation

A brand is much more than a logo. It is your company culture, it is how you are perceived in the community, it is how you communicate with your membership and drives how you establish goals, and more. Defining your brand will help give you direction in your marketing and even your day-to-day operation. People are drawn to brands that they recognize and relate to. Before you dive into your next major marketing campaign, take a step back and make sure you understand your credit union's brand. What should your brand represent? Is this currently cohesive with your marketing messaging? Does everyone at your credit union understand your brand and what it stands for?

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25 Website Must-Haves

Are you really maximizing the potential of your website? This eBook will provide some great insights on things you can be doing to set yourself apart from "the other guys". We've included tools and tips that you didn't know you could utilize to increase the impact of your web presence, as well as easy things you can do to capture potential customers and keep them coming back. It's a fact you'll be one step ahead of the "other guys" just by downloading this eBook. And when you're drinking mimosas on a yacht because you've turned your website into a millions-making-cash-cow you'll have PRIME to thank.

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Social Media Marketing eBook

Not all social media is created equal. Just because you heard about a new popular form of social media doesn't mean that it's right for your brand. Besides, what are you even going to post? Taking some time to understand your target demographic and the differences between each social media channel will go a long way to creating an effective social media strategy. In this guide, we cover the six primary social media channels, target demographics, best practices, and content creation that will help your brand execute on social media. So, stop sharing crazy cat videos and start giving your followers content they can engage with.

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DIY Guide to Content Marketing

Stop it, just stop it! Stop writing real estate blogs without a strategy. Stop annoying your audience by constantly selling to them. Start providing them the content they want and engage them. It's time to dial in your digital marketing efforts with our DIY Guide to Content Marketing for Real Estate. We have put together a complete instructional whitepaper that will help you define a strategy, execute that strategy, and measure your results.

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